On May 7, 2011, I published a blog post on
the board level moves at Infosys, “Infosys Board Rejig: Crowded at the Top?”, in
my blog Strategy Musings, http://cbrao2008.blogspot.in/2011/05/infosys-board-rejig-crowded-at-top.html). The blog post analyzed the challenges
founder-leader teams face when all the leaders are competent and when the
broader leadership team needs the challenges and opportunities of running their
corporations. The blog post traced the dilemma faced by founder-leaders when
they are one too many in a corporation. The post also made three important
points. The first was that corporations need to recognize the importance of
holistic leaders. The second was that leadership is not only skills and
competencies but also about charisma and instincts. The third was that when corporations
are headed by iconic leaders, such corporations struggle to subject themselves
to objective benchmarking with respect to competition.
The loss of competitive edge and industry
leadership faced by Infosys after the board level rejig that was announced on
April 30, 2011 together with the more competitive business landscape has
apparently prompted the Infosys board and its key stakeholders to raise, on June
1, 2013, the retirement age for executive positions to 75 years of age and
recall the Chairman Emeritus N R Narayana Murthy to the board to operate as
Executive Chairman. The other existing leaders, Kris Gopalakrishnan becomes the Vice Chairman
(from being a co-chairman) while SD Shibulal would continue to be the MD and CEO.
While Narayana Murthy has stated that it was too early to comment on how he
would re-strategize, his plan to establish an executive office, headed by his
son Rohan Murty, a well-qualified professional in his own right points to his
leadership style being different this time around.
Global leadership comebacks
The global corporate world has witnessed several
comeback sagas. The most recent one has been the callback of the 66 year old A G
Lafley, former chairman as the chairman and CEO by Procter & Gamble
(P&G). Other notable comebacks have been Myron Ullman at JC Penney, Steve
Jobs at Apple, Henry Schacht at
Lucent, Jamie Houghton at Corning, Ted Waitt at Gateway, Richard Schulze at Best Buy, Charles Schwab
at Schwab, William Stavropoulos at Dow, Howard
Schultz at Starbucks, Michael Dell at Dell and Paul Allaire at Xerox. Such callbacks
have often been prompted by the need to shore up struggling businesses or take
them to newer trajectories. However, not all such comebacks have proved to be
successful. The most spectacular
comeback story was that of Steve Jobs at Apple as is widely known. Another
success story has been that of Howard Schultz at Starbucks. Others had
successes and difficulties in their second innings, in varying degrees though.
Given that not all global comebacks have been
equally successful, and some have been even downright disastrous, it goes
without saying that comeback by itself is not an implicit guarantee of success.
A research on leadership comebacks quoted and commented upon in the May 24,
2013 online issue of Forbes suggests that allowing gilded chief
executives an encore performance had been no guarantee of success. It often
required the recalled leaders to execute radically new and unsentimental
strategies even if some of them were crafted by them. It also mentions that
paradoxically three-quarters of the recalled chief executives had actually
handpicked their successor leaders, suggesting that handling them in the new
innings could be a challenge, besides implying concerns on the durability of handpicked
succession plans. The case of Infosys suggests that organizational challenges
in the company could be no different, given that the successor team had been
handpicked by Narayana Murthy himself. Setting the strategic direction and ensuring
capable succession would continue to be the exiting leader’s most important
contribution. Even when it is done well, there could be unexpected
eventualities as demonstrated by several of the above cases.
Challenging
times, dramatic measures
The saga of leadership comebacks is not so
well experienced in India. Part of the reason is that Indian enterprises
generally tend to retain their leaders as long as possible; the cases in point
being Ratan Tata of Tata Group or Y C Deveshwar of ITC Group. Infosys has been an exception where the
founder leaders themselves accelerated leadership successions. The return of
the 67 year old Narayana Murthy to Infosys is likely to be the most high
profile and path-breaking one in India Inc, potentially rewriting the script in
terms of leadership tenure, succession planning and comeback options in
challenging and difficult times. That the times have been challenging in the
last seven years when Murthy has been taking a declining interest and, in fact,
no interest over the last two years when he moved out of even non-executive
chairmanship are well documented. In the times of Nandan Nilekani, who
succeeded Narayana Murthy as the MD and CEO (2003-07), Infosys clocked compounded
annual growth rates (CAGRs) of 42.3,
44.5 and 54 percent in revenues, profits and share price respectively in that
block of years. Those were some of the best times in Infosys’s history.
Times, however, have started to change for
the worse as Kris Gopalakrishnan took charge between 2007-11 as reflected by
the declining CAGRs of 18.3, 15.2 and 10.3 in each of those factors. During the
current CEO S D Shibulal’s term (2011-13) not only the market conditions turned
tougher but the competitors notably upgraded their competitive game; as a
result the CAGRs continued to maintain their downward journey with 10.7 and 7.3
and finally a negative 7.1 percent in respect of revenues, profit and share
price in 2011-13. During the same period, the leader Tata Consultancy Services
(TCS) continued to post stronger results while other competitors, notably
Cognizant and HCL Technologies, began to overtake Infosys in performance. As a
result, while Infosys continued to retain an iconic aura, the earnings bellwether
status began to slip. During the period, the company also saw the exits of several
high profile executives and leaders from the company. Apparently, the Infosys
board led by non-executive chairman K V Kamath (who himself was brought in to
wring in a change in Infosys in 2013) felt that the return of Narayana Murthy
would be the one dramatic measure that would reverse the declining fortunes
(Kamath, one of the great leaders of the Indian industry, would continue as the
lead independent director).
Challenges; internal or external?
In 2011, at the time of his retirement from
Infosys, Narayana Murthy stated that the team that he left behind at Infosys was
a dream team in whose safe hands the company would grow further. At that time,
Infosys initiated a major strategic transformation, called Infosys 3.0. The
strategy aimed to move Infosys higher up the value chain of information
technology into newer areas like consulting, products and platforms while
targeting greater value addition in the traditional areas of application
development and management. One view has been that Infosys embarked on a right
strategy at a wrong time; the company needed to protect its base business
through low costs, competitive pricing and quality execution prior to embarking
on newer vistas of development. The other view is that the new leadership upset
the organization all across the levels as it sought to become more efficient
through readjustment of roles, responsibilities and grades; increased attrition
pointed to more than ordinary churn.
Declining performance of corporations is
often due to a variety of causes, both internal and external. Leadership and competencies
are unique and internal to a company. Customer mindsets and competitors are
discontinuities and external to a company. The intersections that are available
to the company and competitors are technologies, strategies and people. The
skill of the company lies in deploying technologies, strategies and people to maximize
its competitive advantage in the marketplace vis-à-vis its competitors. Leadership
and competencies that are unique to the organization can drive the competitive
advantage through the above equation. The decision to recall Narayana Murthy is
grounded in a strong faith in his charismatic leadership which is characterized
by a visionary approach and a global stature that would augur well for positive,
business development. It remains to be seen whether this time around he would
develop his leadership bench to be able to weather any sort of competitive
pressures.
Rohan, the new ‘roshan’?
If there has been one surprise in the recall
paradigm, it is the induction by Narayana Murthy of his son Rohan Murty as his
executive assistant in a chairman’s office that will be newly created to
connect Narayana Murthy with the broader company. There is no doubt that the 30
year old Rohan is a highly educated and well accredited young professional,
with roots in Indian values and his
father’s value system, and competencies in state-of-the-art information
technology. Narayana Murthy has assured, in addition, that Rohan would have no
leadership role in Infosys, and more such young professionals would be inducted
into the chairman’s office. There are two ways this surprise induction can be
looked at. The first is that as a software company, Infosys can no longer
ignore the massive changes that are occurring in the hardware segment in terms
of ultrabooks, tablets, smartphones, phablets, convertibles and wearable
computers, as also the integration of the new generations of hardware and new applications
software. Rohan and his team of young officers would hopefully go beyond the
mechanics of data collection and analysis of a conventional chairman’s office
and drive innovation as well as connectivity with Gen-Next devices and users.
At the other end of activity spectrum, if Rohan
and his executive office stay at the level of data compilation and data analysis,
the recall experiment of Narayana Murthy could create an informal power
hierarchy which is more operations-focused and performance-oriented rather than
innovation and transformation driven. At an extreme, such a traditional
approach could make the established leadership somewhat redundant as the formal
structure would also have similar operational performance objectives. Unless managed
well, Narayana Murthy’s comeback could be a boomerang on the orderly management
which Infosys is known for. The balance of advantage to Narayana Murthy as the
new executive chairman, therefore, lies in utilizing Rohan and his young team
as the new ‘roshan’ (shine and light being the literal meanings of the Indian
word) that shines the light for a new pathway of technological and operational
innovation for Infosys.
Without doubt, the Narayana Murthy experiment
has to succeed exceedingly well for the sake of not only Infosys but also the
Indian information technology sector in general. And, succeed must this
experiment as Infosys has no comeback leader left in the open other than Nandan
Nilakani, now well ensconced as the successful head of Government of India’s strategic
Aadhaar UID Project!
Posted by Dr CB Rao on June 2, 2013
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