tag:blogger.com,1999:blog-7790648712079591257.post4438127442026220361..comments2023-12-25T02:28:46.982-08:00Comments on Strategy Musings: Buying and Selling in a Digital World: From Instant Satisfaction to Distant Nirvana?cb@strategyhttp://www.blogger.com/profile/08830361140191018158noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7790648712079591257.post-27002648182075501122014-11-02T19:18:51.070-08:002014-11-02T19:18:51.070-08:00The Customer has become Smarter. Like myself!
When...The Customer has become Smarter. Like myself!<br />When I want to buy things like electronic items and computers, I go to large stores like Reliance Digital or the locally popular stores, and to small stores in the computer market. I get a look and feel of the product, enquire the prices, and then go online and buy for the BEST price, which I have found is about 20% cheaper than in Brick & Mortar stores. <br />Like the other day I purchased a laptop online for Rs.21,000, which the physical store wouldn't sell to me for less than Rs.25,000. The excuse was that the sourcing of the online products is a grey area and customers will find out only when there is a problem. While this is true in some cases, most often it's not - In fact the customer even knows which retailer amongst all those listed on the e-store can be depended on - Products are directly received (even collected) by the service centre, serviced within warranty periods and returned to the customer. <br />Of course, funny things do happen: My colleague received a mobile phone he had ordered from an online store. To his surprise there were more than 20 photographs in the memory, of someone's House warming function. The product was collected by the store and replaced promptly. <br />Youngsters are buying so much clothes, footwear and accessories online. This is definitely an ominous sign for physical stores heavily dependent on physical sales. <br />SureshUnknownhttps://www.blogger.com/profile/06614090840460307559noreply@blogger.com